profile

Just asking:)

I ask entrepreneurs and enterprise innovators, "What problem are you solving"​ and then I help them design and run experiments to prove the problem, test the solution, or grow. Lean Startup is my favorite tool, but I have many to help them minimize waste, reduce risk, go faster, and ultimately succeed faster. Sometimes I bribe founders to do their first 5 REAL ethnographic discovery interviews. I work or have worked with Google, the Department of Health and Human Services, The Build Institute in Detroit, Bunker Labs, 150 Startups (Alberta), KauffmanLabs, TechPeaks, Bizdom, Numa Paris, StartupIstanbul, Startup Chile, TurkishWIN, FastForward Ramallah, AOL, ESPN, NewsCorp, AMEX and others who don't want their competition to know just how valuable it can be to run the types of experiments I teach.

Featured Post

- Speed Up Your Experimentation

Ash Maurya Helping early-stage founders succeed. Founder of LEANSTACK, Best-selling author, and creator of Lean Canvas. Subscribe Click here to see if your hypothesis is fundable! FUND THIS HYPOTHESIS We didn’t fund a pitch deck.We funded an experiment. A founder came to us with real users, a real product, and one painfully clear problem: she couldn’t run the experiment fast enough to learn. So, we stepped in. Not with a big check. With metered micro-funding tied directly to evidence. Here’s...

Hi Reader, One thing I want to be transparent about: I have been using Claude Code -- Anthropic's AI -- to help organize this conference. It has been finding speakers, building the invite list, drafting outreach, and scheduling this email. I am telling you this because it is relevant to what we are doing in Rome. The November 5th event is built around one question: what happens to startup programs when AI can do the work that used to require a team? We are not debating whether this is...

🚀 The Beta Grant: Real Cash. Zero Black Holes. The funding landscape is brutal right now. We’re making it easier by moving fast and being transparent. We’ve already deployed cash to founders like Kanna ($2,500), Kiara ($2,500), and Kirsten ($1,000). Whether you need a marketing package, "last mile" coders, or even a freezer for your workspace—if it helps you scale, we’re in. The Deal Apply for your first grant in 10 minutes. If you’re accepted: You get the cash/resources. If you’re not: We...

We know the funding landscape is tough out there. Here's the deal. Apply for your first grant now, it takes 10 minutes. If you do not qualify, we will tell you exactly why and how to fix it, and we will buy you a cup of coffee just for applying:) Apply manually by filling out a workbook. There is no expectation of privacy. This is "building in public". It is a messy workbook on purpose. Do you want to see who else is getting resources and why? Are you tired of spending 40 minutes filling out...

Four lucky cat figurines with gold coins

We know the funding landscape is tough out there. Here's the deal. Apply for your first grant here - we promise if you do not get it, we will tell you exactly why and we will buy you a cup of coffee just for applying:) The application is as simple as we can make it, tell us what problem you are solving, for whom, and how you would spend up to $2,600 on your first experiment. See here for founders who have received the grant, what they are doing with it, and how easy it was to apply. This...